Comcast gets into eSports; Dish designates all 40 MHz of its AWS-4 spectrum

More cable news from across the web:

> Comcast has entered the eSports arena by signing promotional partnerships with ESL and Evil Genius. Forbes story

> Tracy Dolgin is stepping down as CEO of the Yes Network to become non-executive chairman. Multichannel News story

> Wells Fargo analyst Marci Ryvicker predicts that broadcasters will take in between $28 billion to $37 billion at the upcoming FCC spectrum auction. Inside Radio story

> Atlantic Broadband has announced separate $1.5 million initiatives to bring more HD channels and premium network Epix to new and existing subscribers in Bradford and Warren, Penn. Telecompaper story

> Awareness of 4K/UltraHD has reached 52 precedent in the U.S., according to NPD Group. Press release

> Google has integrated its casting technology directly into its Fiber TV set-top. Light Reading story

Telecom News

> Frontier Communications may still be still recovering from system glitches that caused losses of new broadband subscribers for its fiber-and copper-based broadband offerings following the completion of its Verizon assets deal, but the telco has no near-term intention to implement metered broadband billing. Article

> The data center industry is evolving again, as traditional players like Equinix continue to scale, while telcos with data center assets like CenturyLink are mulling the future of their business. Article

Wireless Tech News

> Nextlink Wireless, an operating affiliate of XO Communications, is urging the FCC to maintain the 28 GHz band's current geographic licensing schemes instead of issuing new Upper Microwave Flexible Use (UMFU) licenses on a county-by-county basis. Article

> Representatives with Microsoft, Sony Electronics, Nintendo of America and the Entertainment Software Association (ESA) recently met with two FCC commissioners' legal advisors to discuss Globalstar's proposed terrestrial low power service (TLPS) – a service they say has the potential to degrade service to millions of video game consumers. Article

Wireless News

> Dish Network opted to designate all 40 MHz of its AWS-4 spectrum for downlink operations in a move that's sure to boost the value of those airwaves. And in a surprising announcement, the satellite TV operator said it expects that by the end of the month the 3GPP will approve Band 70, which will combine unpaired AWS-3, AWS-4 and H Block airwaves "into a single efficient spectrum plan." Article

> Verizon's Go90 is gradually gaining traction but faces "an uphill battle" against other mobile video and social networking apps and services, according to a study by UBS analysts. Article

And finally… Buckeye CableSystem is changing its name to Buckeye Broadband. Toledo Blade Story

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