Comcast has formally unveiled the new umbrella for its various ad tech businesses, the so-called Advanced Advertising Group. The top U.S. cable operator also announced that it has hired former Weather Channel executive David Clark to run the division.
The Advanced Advertising Group will house Comcast ad tech assets Strata, FreeWheel and Visible World. Clark will run this side of the business as executive vice president and general manager of advanced advertising. He’ll report to Marcien Jenckes, president of advertising for Comcast Cable.
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Jenckes is in charge of the entire Comcast Advanced Advertising Group fiefdom, which also includes local cable ad sales business Comcast Spotlight.
“David is a dynamic and innovative leader with broad experience in television, advertising and digital media, and he will play a critical role in helping our advertising customers maximize the value of inventory and audiences reach with technology across all screens and sales channels. I very much look forward to having him join our team,” Jenckes said in a blog post announcing the hire.
Comcast promoted Jenckes to president of advertising last month, putting local adverting sales unit Comcast Spotlight under a purview that already included the MSO’s ad tech assets.
“By aligning Comcast Spotlight and Comcast’s Advanced Advertising Group into one organization, our teams will be in an even better position to bring some of the industry’s most advanced technologies to all of our advertising customers,” Jenckes added. “We are all excited about the future and think there is a lot of opportunity in advanced advertising, as the industry and technology is evolving rapidly.”