Comcast has hired London-based Liberty Global executive Dana Strong as president of consumer services, where she’ll oversee Xfinity brand strategy for video, broadband, voice, home and wireless products.
Strong will also oversee Comcast’s Cable’s consumer sales and marketing, digital, Xfinity.com and data intelligence groups that support the strategy and growth of the consumer business. The current leaders of those business units will remain in their positions and report to Strong.
She will relocate with her family from London to Philadelphia in the first quarter and she will report to Comcast Cable CEO Dave Watson.
She served as president and COO of Liberty cable subsidiary Virgin Media, where she was also responsible for driving growth for video, broadband and voice products.
Strong also served senior VP and chief transformation officer for Liberty Global.
“Dana has an impressive career and great track record driving growth, digital transformation and improving the customer experience for some of the fastest growing companies in the industry,” Watson said in a statement.
“Comcast has built an extraordinary portfolio of products and it’s a privilege to join the team and lead this incredible business,” Strong added.