ZoneTV has announced that two more of its SVOD platforms have been integrated into Comcast’s pay TV offering.
Quark, a platform themed around science, technology and space exploration, and XiveTV, another docu-format offering themed around wildlife, history, adventure and the paranormal, will both be integrated into Xfinity on Demand on Comcast’s X1 platform.
ZoneTV previously announced that SVOD platforms TumbleBooksTV, PlayKids, Mountain Lion TV and FitFusion by Jillian Michaels had been integrated into X1. ZoneTV has also been behind seasonal integrations on X1, such as the Santa Tracker and Halloween Countdown.
Both Quark and XiveTV were developed with Alliant Content, an independent programmer focused on documentary and nonfiction.
Both SVOD services run $4.99 a month.
“We’re looking to bridge the gap between pay TV and OTT, and that’s where we view ourselves,” ZoneTV CEO Jeff Weber told FierceCable last year. “Pay TV is going to be around for a very long time assuming they can evolve and OTT can explode and be really healthy.”
“We know how to work within the operator’s set-top box,” Weber added. “We know how to go from OTT into the pay TV ecosystem and hook into the operator’s electronic programming guide and deliver our services that way.”
By migrating away from being a shop entirely focused on Mediaroom, ZoneTV has been able to attract a number of tier one pay-TV providers.
“At the end of [2016] we signed DirecTV and Comcast, which obviously if you’re going move beyond Mediaroom are two good ones to start with,” Weber said.