While a good deal of attention is deservedly being given to Comcast's (Nasdaq: CMCSA) experiment at merging TV listing and on-demand video--with a smattering of Web video for seasoning--perhaps the bigger deal is the MSO's actual rollout of interactive advertising.
A report in the Harrisburg Patriot-News states that Comcast next month will "officially roll out interactive advertising in the midstate" Pennsylvania area and quotes Kellie Grutko, vice president of marketing for Comcast Spotlight, as stating "that's where the business--cable and advertising--is going."
As for the navigation trial in Augusta, Ga., we'd like to be the first to suggest that Comcast is becoming the Reese's Peanut Butter Cup of entertainment by blending two flavors--TV and Web--together in one program guide.
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