Comcast interactive ads reach the hinterlands

While a good deal of attention is deservedly being given to Comcast's (Nasdaq: CMCSA) experiment at merging TV listing and on-demand video--with a smattering of Web video for seasoning--perhaps the bigger deal is the MSO's actual rollout of interactive advertising.

A report in the Harrisburg Patriot-News states that Comcast next month will "officially roll out interactive advertising in the midstate" Pennsylvania area and quotes Kellie Grutko, vice president of marketing for Comcast Spotlight, as stating "that's where the business--cable and advertising--is going."

As for the navigation trial in Augusta, Ga., we'd like to be the first to suggest that Comcast is becoming the Reese's Peanut Butter Cup of entertainment by blending two flavors--TV and Web--together in one program guide.

For more:
- see this story
- and this blog post

Related articles:
The IPG evolves: Discovering Europe's interactive program guides
Program guides: Comcast adds to Cisco boxes, enters market
Comcast rolls out Xfinity remote control, player app for iPad; more promised
Comcast continues to open up DVR control

Suggested Articles

AT&T is further nailing down the nationwide launch date for AT&T TV, its upcoming streaming TV service that’s currently being tested in 15 markets.

Dish Media is partnering with Comcast’s FreeWheel to use a new ad technology covering traditional demo-based and addressable linear TV.

Comcast is partnering with wearable technology startup NuEyes to offer Xfinity Stream to visually impaired customers through NuEyes' VR technology.