Comcast launches fitness SVOD platform Gaiam TV Fit & Yoga

Comcast (NASDAQ: CMCSA) has partnered with Boulder, Colo.-based fitness company Gaiam to form an SVOD service filled with streaming yoga, fitness and inspirational video content.

The $6.99-per-month service will be viewable on Xfinity set-tops, as well as Comcast's Xfinity TV Go app for IP devices.

Gaiam TV Fit & Yoga will deliver hundreds of yoga and fitness videos, hosted by trainers including Jillian Michaels, Rodney Yee, Leslie Sansone and Shiva Rea. Gaiam already offers thousands of videos through an SVOD channel outside the pay-TV realm.

"Consumers today are seeking specialized workouts and greater convenience to work out on their own terms," said Andy Hunter, VP of programming for Comcast Cable. "Our customers are constantly on the go, and need access to their fitness programming wherever they are and on any device. Gaiam TV's comprehensive collection of programming is a great complement to our existing cross-platform sports and fitness on demand programming, and this partnership represents another way we are innovating to deliver the content our customers want, when they want to watch it." 

The announcement of the Gaiam partnership comes just about a month after Comcast's NBCUniversal division introduced another fitness-oriented SVOD product, Radius.

For more:
- read this Comcast press release
- read this Multichannel News story

Related links:
Streampix lives: Comcast SVOD service only downsized, not decommissioned
Comcast set to 'decommission' SVOD service Streampix
Comcast says merger foes guided by self-interest, not consumer benefit
Comcast adds CBS programming to Xfinity Streampix
Comcast to launch X1 next generation video service in 'major market'

Suggested Articles

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…

The service, which is owned by Viacom, said it launched today on X1. It was already available on Xfinity Flex, a streaming video platform service Comcast…