Comcast (NASDAQ: CMCSA) has partnered with Boulder, Colo.-based fitness company Gaiam to form an SVOD service filled with streaming yoga, fitness and inspirational video content.
The $6.99-per-month service will be viewable on Xfinity set-tops, as well as Comcast's Xfinity TV Go app for IP devices.
Gaiam TV Fit & Yoga will deliver hundreds of yoga and fitness videos, hosted by trainers including Jillian Michaels, Rodney Yee, Leslie Sansone and Shiva Rea. Gaiam already offers thousands of videos through an SVOD channel outside the pay-TV realm.
"Consumers today are seeking specialized workouts and greater convenience to work out on their own terms," said Andy Hunter, VP of programming for Comcast Cable. "Our customers are constantly on the go, and need access to their fitness programming wherever they are and on any device. Gaiam TV's comprehensive collection of programming is a great complement to our existing cross-platform sports and fitness on demand programming, and this partnership represents another way we are innovating to deliver the content our customers want, when they want to watch it."
The announcement of the Gaiam partnership comes just about a month after Comcast's NBCUniversal division introduced another fitness-oriented SVOD product, Radius.
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