Comcast (NASDAQ: CMCSA) has decided to move its IP-based "Xfinity On Campus" service beyond the experimental phase and give it a full-fledged commercial launch at a select number of universities this fall.
The service makes 80 cable channels, including AMC, Bravo, Comedy Central, ESPN, FX and MTV, viewable via authentication on laptops, as well as iOS and Android tablets and smart phones.
Initial rollout will occur at Bridgewater College, Drexel University, Emerson College, Lasell College and the University of Delaware, with additional trials occurring at the Massachusetts Institute of Technology and the University of New Hampshire.
Touting the initiative, Comcast said the product's 18- to 24-year-old target market watches three times as much IP-based video than all other demographics.
"Xfinity on Campus lets students watch TV on their own terms," said Marcien Jenckes, executive VP of consumer services for Comcast Cable. "With this younger generation, more and more viewing is happening away from the traditional TV set and we have evolved our products and services to better engage them. Whether it's Game of Thrones, Scandal or The Daily Show, Xfinity On Campus offers all the content they want--anytime, anywhere, on any device."
- read this Comcast press release
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