After launching WatchESPN for mobile devices last month, the companies announced Comcast Xfinity TV customers can now access three Disney channel-related content-viewing applications on iOS mobile devices.
The new authentication-based TV products include WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior, and all three also can be watched online. The offerings include both live, linear network streams and advantaged window "on demand" episodes, all of which can be accessed by subscribers who have the Disney channels as part of their regular cable TV package.
To use the free Watch apps, users can download them or visit one of the WATCH websites, where they will receive sign-in instructions to verify their Comcast Xfinity TV credentials. Non-authenticated users still will have access to a limited number of "on demand" episodes each month.
At one point, it seemed like major content companies might consider doing their own mobile and online distribution, as old cable TV distribution agreements came to an end. However, the Comcast-Disney agreement shows that even a content player as big as Disney isn't ready to do that yet, if ever.
- see this release
Comcast and Disney unveiled their new distribution agreement in January
The WatchESPN app was launched by Comcast in May