If you haven't heard, some very big news is due to happen at The Masters golf tournament this year: What we are talking about, of course, is that cable TV provider Comcast is planning to offer a free 3D simulcast for two hours on each of the five days of televised footage (Day 1 being a Par 3 event). This announcement came just days after CBS announced it will present late-round portions of the NCAA basketball tournament in 3D at about 100 movie theaters.
Both moves demonstrate rapidly growing interest in 3D TV by service providers and programmers since the technology made a big splash at CES 2010 back in January. There may not be many 3D TVs in use yet, but high-profile experiments have begun. CBS also stated that it wants to bring NCAA 3D telecasts into consumer homes, though service providers have yet to publicly buy into that idea.
The Masters, meanwhile, once again proves to be an early showcase for new TV technology. Over the years, it provided one of the first big audiences tests for high-definition TV and more recently has been a proving ground for service provider multi-screen plays.
In addition to all this, something else big is set to happen at the Masters this year--the return of the world's greatest golfer to major tournament play, or something...
- Multichannel News has this story
AT&T provided three-screen Masters coverage last year
3D TV has raised many questions and much excitement