Comcast Spotlight taps new CRO after sales slip in 2017

Brendan Condon arrives at Comcast Spotlight after having served as president of AdMore, an audience-based programmatic television advertising platform, and REVShare, a short-form direct-response provider, at Cannella Media. (Comcast)

Comcast Spotlight, the advertising sales division of Comcast Cable, is hiring Brendan Condon to serve as chief revenue officer, effective Oct. 1.

Condon will be responsible for Comcast Spotlight’s sales revenue, execution and effectiveness. He’ll be running the company’s salesforce and its processes and be focusing on customer experience and account management to drive revenue growth.

“Brendan is an industry leader with a finger on the pulse of today’s dynamic advertising industry,” said Hank Oster, senior vice president and chief operating officer at Comcast Spotlight, in a statement. “We are excited to have him on board as Comcast Spotlight moves into a data-enabled, audience-driven era complete with new, advanced products and solutions to help advertisers make more informed and efficient buying decisions.”

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Condon is stepping in to hopefully right the ad revenue ship for Comcast’s cable division. In 2017, the division saw its ad revenues fall 8.8% to $2.25 billion after a fourth quarter that was down 12.4%. Comcast pinned the fourth-quarter fall primarily to a decline in political advertising.

Condon arrives at Comcast Spotlight after having served as president of AdMore, an audience-based programmatic television advertising platform, and REVShare, a short-form direct-response provider, at Cannella Media. Before that, Condon was the CEO of Media Properties Holdings, which was part of The Carlyle Group prior to its sale to Cannella Media.

RELATED: Comcast generated the most ad revenue during the first half of 2018, according to SMI

Prior to Media Property Holdings, Condon held senior advertising leadership roles domestically and internationally with AOL and Time Warner Inc. In addition, Condon has extensive background in finance, operations, mergers and acquisitions.

Comcast/NBCUniversal has had success this year generating ad revenue. According to Standard Media Index, during the first half of 2018, Comcast generated 12% of all advertising revenue from national marketers. That figure was good enough to beat out digital giant Google, which claimed 10% of all national advertising revenue.

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