Comcast integrates CuriosityStream across entire pay TV footprint

The deal is the first MVPD integration for CuriosityStream.

Comcast has embedded another SVOD platform into its pay TV offering, integrating Discovery Channel founder John Hendricks’ CuriosityStream into Xfinity TV VOD service nationwide. 

The agreement includes all pay TV customers, and not just the 57% of Comcast video customers that have its advanced X1 platform. Comcast has already integrated popular OTT services Netflix and YouTube into X1.

Xfinity TV users can now access CuriosityStream for $5.99 a month. CuriosityStream is focused on documentary programming, offering more than 1,700 films and series based on topics including nature and science. 

RELATED: With CuriosityStream, Hendricks aims to fill an SVOD niche

The deal is the first MVPD integration for CuriosityStream.

The SVOD service’s content will be delivered just in HD, at least initially. 

“We’ve designed our service to make it as easy as possible for subscribers to find the content they most like, on the interests they are the most passionate,” said Clint Stinchcomb, chief distribution officer for CuriosityStream. “That’s what this collaboration is all about. The innovative X1 platform harnesses technology to seamlessly deliver what viewers want, when they want it, changing the way people experience TV.”