Comcast ups Jenckes to advertising president, puts Spotlight under his control

Marcien Jenkes
Comcast has reportedly promoted Marcien Jenckes to president of advertising. Image: Comcast

Continuing to shuffle its executive ranks, Comcast has reportedly promoted Marcien Jenckes to president of advertising, putting local adverting sales unit Comcast Spotlight under a purview that already included the MSO’s ad tech assets. 

The news was originally reported by Multichannel News, which tied widely circulating rumors to an update of Jenckes executive profile. Comcast has yet to officially comment. 

Jenckes moved up from the role of executive VP of consumer services for Comcast Cable.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

As part of a 2016 executive restructuring, he was put in charge of Comcast’s growing portfolio of ad tech assets, which includes FreeWheel, This Technology, StickyADS.tv, Visible World and Strata. 

With his promotion, Jenckes takes over as head of Spotlight from former division president Charlie Thurston, who has stepped down to an advisory role, according to Multichannel. 

RELATED: Werner’s Comcast fiefdom streamlines and expands with addition of customer service and experience units

Prior to joining Comcast, Jenckes was an entrepreneur, according to his bio, involved with a host of digital advertising and media syndication start-ups including Grab Networks and Voxant. He also held a variety of executive roles at AOL Inc., where he launched AOL’s free web services, including the free AOL.com portal. 

It was also reported last week that Comcast has reorganized its executive structure, placing its Customer Experience and Customer Service teams under the guidance of the Technology and Products unit headed by division President Tony Werner. 

Suggested Articles

Warner Bros. Pictures will release its entire 2021 film slate on HBO Max the same day they premier in theaters.

DirecTV and Dish Network are both experiencing massive channel blackouts as distribution talks with broadcasters break down.

After earlier this year testing a Watch Party feature for Hulu (No Ads) subscribers, the service is opening the option up to all its customers.