Comcast Wholesale and thePlatform combine to launch theVideoPlatform

LAS VEGAS — Following Comcast's decision in October to put management of its online publishing arm thePlatform under the control of its media services house, Comcast Wholesale, the two groups used the NAB show to announce a new joint effort called theVideoPlatform.

According to Comcast (NASDAQ: CMCSA), the new tool will unify broadcast and online video technologies, offering a solution for video management, publication, distribution and monetization. 

The company said theVideoPlatform is designed to enable broadcasters, pay-TV operators and publishers the ability to quickly launch, manage and maintain multiscreen video services.

"With consumers' growing desire to be entertained and informed on their terms, companies are looking to meet their demands right now and in the future," said Barry Tishgart, VP of Comcast Wholesale, in a statement. "More than other providers, theVideoPlatform offers a high degree of transparency, reliability and implementation speed. Our deep video experience, coupled with our software technology and world-class consulting services organization, save our customers time, money and resources. We are the technology partner to lead the future of television."

In October, Marty Roberts stepped down as co-CEO of thePlatform, and the division was re-aligned under Matt McConnell, senior VP and GM of Comcast Wholesale.

"In mid-2015, thePlatform aligned with Comcast Wholesale to build market-leading products to serve the worldwide video industry," said a statement released by thePlatform. "After early successes with customers it became clear that an even tighter alignment across the two organizations would allow for a more rapid expansion and optimization of the combined portfolios to meet the ever-expanding needs of customers."

For more:
- read this Comcast press release

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Roberts exits thePlatform as unit gets re-aligned under Comcast Wholesale