Companies race to deliver ads via streaming video

Streaming video is the hottest trend these days-- ust ask the 30 percent of Netflix (Nasdaq: NFLX) users aged 18-24 who have ditched their cable in favor of Netflix's streaming video service. Not surprisingly, technology companies are exploring ways to offer ads on their services and grab some of the billions of dollars that are spent on TV advertising.

TiVo (Nasdaq: TIVO) and Microsoft (Nasdaq: MSFT) have created ad products tied to broadband video services that are designed to be accessed via the TV, not PC. They include ads that can take a viewer to a movie trailer on YouTube when the viewer pauses a TiVo-recorded TV program, as well as ads that can be accessed by clicking a tile on the navigation menu of Xbox Live, the online gaming and video service for Microsoft's Xbox game console.

Other efforts are also afoot. Google (Nasdaq: GOOG) is exploring ways to sell ads on its Google TV service and consumer electronics firms are beginning to introduce TVs and set-top boxes allowing viewers to search and the Internet. 

But it's going to take awhile for Google to get its act together on the ad front, according to The Wall Street Journal. The company has told media-buying executives it doesn't plan to put ads on its service for at least a year. A Google spokesman said the company has been approached by advertisers about Google TV, but it is "solely focused on launching a quality experience for users, and does not have any specific plans for advertising" at this time.

For more:
- see this story (sub. req.)

Related articles:
1-in-3 young Netflix subscribers cut cord to pay TV
Live TV on the Web for $5? Firm doubles down on a live streaming video bet
Google TV to arrive Sept. 29? Apple TV, too? Oh, my!

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.