Competition? Amazon goes all-in with firm called the 'Netflix of Europe'

First the qualifier: This is an international deal. With that out of the way, it's probably safe to speculate that Amazon's decision to go all-in with European movie rental service LoveFilm could and probably will have repercussions in the U.S.

While the deal is being posited as a defensive move by Amazon to fend off a planned international expansion by Netflix (Nasdaq: NFLX), there is nothing to stop the U.S.-based company from bringing Love Film's DVD rental/streaming video format to the U.S.

LoveFilm investors are calling it a "European success story" because "LoveFilm is the Netflix of Europe and it will be central to Amazon's European and global strategy."

For more:
- the BBC has this story

Related articles:
LOVEFiLM picks Widevine for DRM, video optimization solutions
Is Amazon a legitimate threat to the digital content crown?

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.