Competition watch: AT&T links U-Verse and wireless with discounts, Verizon offers broadband incentives

AT&T (NYSE: T), in the midst of trying to acquire T-Mobile because, among other things it says it needs more spectrum for advanced wireless services, has developed a U-Verse discount package for its existing wireless customers. Those who qualify for the deal could save $270 for six months-until prices move back up.

"Any existing AT&T wireless customer that adds a qualifying U-Verse TV and Internet bundle will receive a $45 monthly discount for six months covering the cost of U-Verse Internet Max," the telco said in a news release.

Joey Schultz, vice president of consumer marketing said in the same news release that the deal was intended to thank "our existing wireless customers ... with our best monthly discount for adding U-Verse TV."

On a less advanced platform, Verizon (NYSE: VZ) is offering a more modest incentive for consumers to finally let go of dial-up access and switch to broadband for a minimum price of $14.99. Of course it's not naked DSL; the customers still need landline service.

For more:
- see this news release
- and this news release

Related articles:
AT&T U-verse tops customer satisfaction survey
Skeptics aren't buying AT&T's T-Mobile spectrum argument
Verizon goes faster and faster with residential broadband

Suggested Articles

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.

Pluto TV says it now has approximately 20 million monthly active users.

As cord cutting trends accelerate and new SVOD giants like Disney+ take their first steps in the world, one analyst is ready to proclaim live TV dead.