AT&T (NYSE: T), in the midst of trying to acquire T-Mobile because, among other things it says it needs more spectrum for advanced wireless services, has developed a U-Verse discount package for its existing wireless customers. Those who qualify for the deal could save $270 for six months-until prices move back up.
"Any existing AT&T wireless customer that adds a qualifying U-Verse TV and Internet bundle will receive a $45 monthly discount for six months covering the cost of U-Verse Internet Max," the telco said in a news release.
Joey Schultz, vice president of consumer marketing said in the same news release that the deal was intended to thank "our existing wireless customers ... with our best monthly discount for adding U-Verse TV."
On a less advanced platform, Verizon (NYSE: VZ) is offering a more modest incentive for consumers to finally let go of dial-up access and switch to broadband for a minimum price of $14.99. Of course it's not naked DSL; the customers still need landline service.
- see this news release
- and this news release
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