Market research firm comScore (Nasdaq: SCOR), in its first assessment of global online video viewership, said that in the month of October more than 201 billion videos were watched online worldwide by almost 1.2 billion people. The research becomes available about a month after comScore provided a glimpse at online video viewing trends in the U.S. market, where it said about 42.6 billion online videos were watched during October.
Google (Nasdaq: GOOG) sites, most notably YouTube, accounted for about 88.3 billion of those videos, amost 44 percent of the global total. China's Youku was second and Vevo landed in third place, while Facebook came in fourth, with about 2.6 billion videos viewed, or about 1.3 percent of the total.
Reactions to the market study should be closely watched by the cable TV industry because the availability of new worldwide figures could give major advertisers and brands information to act on as they decide how much money they want to spend in the online video sector, as opposed to the cable TV market.
The comScore research also showed that the U.S. averaged 286 videos per viewer for the month, a figure that was second only to Canada, with 304.
| Selected Markets by Videos* per Viewer and Online Video Viewing Penetration October 2011 Total Worldwide - Visitors Age 15+ Home/Work Location** Source: comScore Video Metrix |
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| Selected Markets by Videos per Viewer | Videos per Viewer | |
Selected Markets by % Reach of Web Population | % Reach Web Population |
| Canada | 303.7 | Turkey | 93.6% | |
| U.S. | 286.3 | Canada | 90.9% | |
| UK | 268.6 | Chile | 90.2% | |
| Turkey | 250.7 | Argentina | 89.6% | |
| Germany | 250.6 | Brazil | 89.0% | |
| Japan | 222.7 | Hong Kong | 88.9% | |
| France | 190.1 | Spain | 88.9% | |
| Spain | 178.6 | U.S. | 88.0% | |
| Hong Kong | 160.0 | Mexico | 87.2% | |
| Singapore | 153.2 | France | 86.8% | |
For more:
- see this Broadband TV News report
- and the news release
Related articles:
comScore released some U.S. viewing numbers last month
Nielsen is looking into integrated TV/online measurement