Market research firm In-Stat said that more than 60 percent of households with connected TVs will use a connected TV application at least once per week. Though in many cases, these apps may be the apps integrated with the connected TV upon sale, the potential usage should give pay TV service providers more confidence about offering their own TV apps.
The jury is still out regarding how much of a competitive threat connected TVs may pose to pay TV subscriptions, but as the market for connected TVs grows over the next five years, service providers to still have time to make their own TV app connections.
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DisplaySearch said connected TV shipments will surge
Informa said connected TV sales will surpass game consoles