The device space may be white hot, but there is similar feverish collaboration under way among the content players, with numerous media brands announcing distribution and alliance deals for the new year. Some are simple content swaps such as the New York Times and CNBC deal, others are platform deals such as Sony's decision to drive a number of ad-supported channels through Google's, YouTube.
Also significant was the Microsoft announcement of a partnership to make available ABC Disney and MGM programming through its Xbox 360 box. The programs will be available in both standard and high definition.
Samsung also announced a deal to enable Samsung P2 portable video users to download video content from Starz's Vongo service for mobile viewing.Â
But it was the decision of video aggregator Veoh to quietly integrate content from the News Corp/NBC video portal Hulu, which probably was most significant.
Hulu enables video to be embedded in any site and the move by Veoh to integrate Hulu content without any deal marks a further break down of the proprietary distribution model which has characterized the media industry for 50 years. The separation of distribution from creation has been under way for some time through RSS feeds and embedded media, but the move by Veoh will challenge traditional media companies like News and NBC who have in past vigorously defended their right to determine who will carry their content.