Cord cutter alert: ITV considers charging for Web content

The U.K.'s self-proclaimed "biggest commercial television network" will put a price tag on at least some of its formerly free online content, Chief Executive Alan Crozier said during the ever-interesting Royal Television Society international conference in London.

Crozier said that ITV has "not invested nearly enough" in ITV.com and will have to review a myriad of "payment mechanisms" to correct that financial drain. Most likely, he said, the broadcaster would develop some form of VoD payment plan for popular content such as Coronation Street, rather than putting everything behind a money wall.

Right now, he said, ITV is studying what viewers might pay to see ... "whether this is a richer, deeper experience for Coronation Street, for instance, with alternate endings or the back stories behind certain things, we will see."

For more:
- see this story

Related article:
ITV gets kick out of World Cup combo with interactive stream; draws a million viewers to games
BBC boss: Internet TV would drive up broadband costs

Suggested Articles

Comcast/NBCUniversal is planning an investor day on January 16 to discuss details about its upcoming streaming service, Peacock.

Comcast today said it is planning a January 2020 meeting to provide further details about its upcoming ad-supported streaming service, Peacock.

The FCC is planning to auction off C-band spectrum so it can be used for 5G.