The U.K.'s self-proclaimed "biggest commercial television network" will put a price tag on at least some of its formerly free online content, Chief Executive Alan Crozier said during the ever-interesting Royal Television Society international conference in London.
Crozier said that ITV has "not invested nearly enough" in ITV.com and will have to review a myriad of "payment mechanisms" to correct that financial drain. Most likely, he said, the broadcaster would develop some form of VoD payment plan for popular content such as Coronation Street, rather than putting everything behind a money wall.
Right now, he said, ITV is studying what viewers might pay to see ... "whether this is a richer, deeper experience for Coronation Street, for instance, with alternate endings or the back stories behind certain things, we will see."
- see this story
ITV gets kick out of World Cup combo with interactive stream; draws a million viewers to games
BBC boss: Internet TV would drive up broadband costs