You knew it wouldn't be long before TV service providers battled back against perceptions about how poor consumer spending could hurt their bottom lines. It might seem natural that in a down economy customers might turn away from TV services-especially premium features such as high-definition channels or multi-room DVR--to save a few bucks. However, that doesn't seem to be the case, according to a survey commissioned by Verizon Communications, a company which of course has much to gain from more exuberant consumer spending.
The survey found that 57 percent of 1,026 adults surveyed will tighten their belts by actually staying home more and watching more TV. Respondents also showed strong interest in premium features like HD DVR.
A couple times in recent months, telco TV folks have suggested to me in interviews that consumers view TV and entertainment services almost as lifeline services-the way they once and now less frequently view voice service. That seemed like wishful thinking at the time, but maybe they are onto something.
- Telephony has this report
Anyone else have an encroaching sense of doom about IPTV?
Verizon has been testing online video over TV