In a move it says underscores the value of data-driven marketing and sales, Cox Communications has promoted its sales and marketing chief, Mark Greatrex, to executive VP.
Privately held Cox, the third largest cable company in the U.S., says it's enjoying its best customer growth in seven years. The Atlanta-based MSO credited Greatrex with leading the transformation of its sales and marketing operation, consolidating previously scattered sales and retention call centers into four large-scale centers.
The former Coca-Cola and America Online sales executive joined Cox in 2011.
Other EVP-level Cox executives include CFO Mark Bowser, COO Jill Campbell, CTO Kevin Hart and chief strategy officer Asheesh Saksena.
Cox also announced four other promotions: Johannes Eckert has been upped to senior VP, IT and network; Keith Crandall is now VP of customer care, partner performance; Michael Grover has been bumped to VP, government affairs; and Carolyn Herbert is now VP, internal communications, public affairs.
Cox has been specifically mentioned as a takeover target by European telecom magnet Patrick Drahi. However, the MSO told the Wall Street Journal last week that it has no interest in a deal at this time.
- read this Cox press release
- read this Multichannel News story
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