In a move it says underscores the value of data-driven marketing and sales, Cox Communications has promoted its sales and marketing chief, Mark Greatrex, to executive VP.
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Greatrex |
Privately held Cox, the third largest cable company in the U.S., says it's enjoying its best customer growth in seven years. The Atlanta-based MSO credited Greatrex with leading the transformation of its sales and marketing operation, consolidating previously scattered sales and retention call centers into four large-scale centers.
The former Coca-Cola and America Online sales executive joined Cox in 2011.
Other EVP-level Cox executives include CFO Mark Bowser, COO Jill Campbell, CTO Kevin Hart and chief strategy officer Asheesh Saksena.
Cox also announced four other promotions: Johannes Eckert has been upped to senior VP, IT and network; Keith Crandall is now VP of customer care, partner performance; Michael Grover has been bumped to VP, government affairs; and Carolyn Herbert is now VP, internal communications, public affairs.
Cox has been specifically mentioned as a takeover target by European telecom magnet Patrick Drahi. However, the MSO told the Wall Street Journal last week that it has no interest in a deal at this time.
For more:
- read this Cox press release
- read this Multichannel News story
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