Cox integrates VOD services into TiVo retail set-tops

With a partnership between the two companies announced years ago finally bearing fruit, Cox Communications has confirmed that it will enable its VOD services to work in TiVo digital video recorders purchased by its customers at retail.

Cox confirmed an initial report by ZatzNotFunny to CED Magazine, noting the initial test market for the arrangement involving TiVo Premiere and Roamio DVRs will be Orange County, Calif.

Cox is now providing linear video and switched digital video with tuning adapters to TiVo users. Those subscribing to TiVo's digital video tier, and Cox's HSI essential tier or higher, will have access to Cox's free VOD and transactional VOD services.

The deal is similar to one TiVo carved out with Comcast (NASDAQ: CMCSA), with Xfinity On Demand also available on select TiVo set-tops in a custom format.

The deal with Cox stretches back five years and was widely believed to have fallen by the wayside.  

Said Cox's Steve Necessary, product video strategy and product development chief for Cox, at the time: "Making our video on demand library available to customers who are using TiVo Premiere ensures that they can continue to enjoy all of the great television and movie choices available through our offerings but now have it seamlessly combined with access to a myriad of broadband content in addition to what we offer today."

For more:
- read this ZatsNotFunny post
- read this CED Magazine story

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