Figuring a little hyperbole goes a long way when introducing a new service into a highly competitive space, Cox Communications has launched its "Unbelievably Fair" ad campaign in Oklahoma City and Tulsa in advance of its 3G wireless launch. Oklahoma will mark the fourth Cox wireless market--after Hampton Roads, Va., Omaha, Neb. and Orange County, Calif.--to get access to the wireless service.
"Cox's Unbelievably Fair wireless service is striking a positive chord with customers in our initial wireless markets," Wireless Vice President Stephen Bye said in a news release.
As with its other launches, Cox will wholesale its wireless services from Sprint. It is still in the process of building out its own fourth generation network using 700 MHz and AWS spectrum it acquired from the FCC.
- see this news release
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