Cox is readying launch of Latino-targeted SVOD platform called Glosi

Glosi is offering a special pre-launch price of $7.99 per month.

Cox Communications confirmed that it's preparing to test launch a new Spanish-language SVOD site named Glosi.

"Glosi is a Hispanic-focused video streaming service and online portal with thousands of hours of exclusive content and original programming," said a Cox statement provided by Cox rep Todd Smith. 

"The ad-free, subscription-based destination allows multiple users on one account to stream, discover, and share their favorite shows," Cox added. "Glosi's unique buzz section combines compelling content with the look and feel of a premium entertainment magazine, allowing subscribers access to behind the scenes exclusives, social media updates of cast and crew, and much more. Glosi will launch its pilot offer later in August."

News about Glosi was first reported by the Donahue Report.

The service's website is currently up, however, reporting a monthly subscription price of $9.99. Glosi is offering a pre-launch discount price of $7.99 that comes with a free one-week trial. 

News of the Glosi launch comes just six months after Cox shuttered its line of "Flare"-branded digital platforms. 

"As market conditions within these services continued to harden, we were unable to monetize the user interest and web traffic to the level we needed to sustain the business," Smith said in February. 

For more:
- visit the Glosi website
- read this Donahue Report story

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