Contour, what Cox Communications calls its licensed, white-label version of Comcast's (NASDAQ: CMCSA) X1 platform, has completed its trials in San Diego and is now rolling out into places like Oklahoma City.
"We are always looking for ways to expand and enhance our video experience for our customers," said Christine Martin, Cox director of communications, said to The Oklahoman.
"From a new voice-activated remote to a new on-screen look and feel, we're proud to bring our customers a personal and powerful experience like none other," she added.
Indeed, in touting Contour, it sounds an awful lot like Cox might have licensed Comcast's marketing-speak, too.
"Since we first launched Contour, we have been thrilled with the results, and we are confident that the New Contour experience will be well received by our customers," Martin added.
You can read the full Oklahoman report here.