Cox Communications says it now has more than 1 million customers for Contour, reaching the milestone less than two years after launching the advanced video system based on X1 platform technology licensed from Comcast.
Cox said Contour is the fastest growing product in company history. The Atlanta-based operator, the third largest cable company in the U.S., also said that 75% of its Contour customers are regularly using the system's voice remote.
Notably, Cox says video customer churn is 20% better among its Contour subscribers.
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Reduced churn has been a key selling point for Comcast as it has sold white-label versions of X1 not only to Cox but also to Canadian operators Rogers Communications, Videotron and Shaw Communications.
In June, Shaw Communications attributed an improvement in pay-TV customer metrics during its fiscal third quarter to BlueSky TV, its version of X1. The company added 13,000 customers to its consumer cable video ranks, the first time it experienced growth in that area since 2010.
Privately held Cox is estimated to have around 4.25 million pay-TV customers, meaning Contour is approaching penetration of around 25% of the company’s base. Comcast pegs X1’s proliferation of its pay-TV base at around 55%.
Cox marked the milestone by giving its 1 millionth customer a year of free video and internet service along with an all-expenses paid trip to Disneyland.