Cox says it's up to 1M Contour customers

Cox Communications is proudly displaying a banner touting its 1 millionth Contour TV customer in its Atlanta headquarters.

Cox Communications says it now has more than 1 million customers for Contour, reaching the milestone less than two years after launching the advanced video system based on X1 platform technology licensed from Comcast. 

Cox said Contour is the fastest growing product in company history. The Atlanta-based operator, the third largest cable company in the U.S., also said that 75% of its Contour customers are regularly using the system's voice remote. 

Notably, Cox says video customer churn is 20% better among its Contour subscribers.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Cox thanks white-label X1 for best video performance since 2008

Reduced churn has been a key selling point for Comcast as it has sold white-label versions of X1 not only to Cox but also to Canadian operators Rogers Communications, Videotron and Shaw Communications. 

In June, Shaw Communications attributed an improvement in pay-TV customer metrics during its fiscal third quarter to BlueSky TV, its version of X1. The company added 13,000 customers to its consumer cable video ranks, the first time it experienced growth in that area since 2010.

Privately held Cox is estimated to have around 4.25 million pay-TV customers, meaning Contour is approaching penetration of around 25% of the company’s base. Comcast pegs X1’s proliferation of its pay-TV base at around 55%.

Cox marked the milestone by giving its 1 millionth customer a year of free video and internet service along with an all-expenses paid trip to Disneyland. 

Suggested Articles

As more subscription streaming video services enter the market, the potential total cost for consumers keeps going up.

Amazon’s new Fire TV Blaster is built to work in tandem with other Amazon devices to expand Alexa voice controls within the home.

beIN Sports is launching a free, ad-supported network on the Roku Channel, where it will feature live sports including soccer along with originals.