TV Everywhere continues its measured rollout with Cox Communications announcing this week that it'll be launching a very-limited product--just two channels--in June.
"We don't have a brand name for it," Cox spokesman David Grabert told CedMagazine. "I don't think we're going to develop a name for it like our MyPrimetime service. For us, our whole viewpoint is that we're going to give customers access anytime, on any screen, so we're moving along with that."
Cox said the service will launch without authentication procedures for the moment.
Grabert said Cox's first foray into a TV Everywhere-type service was the Winter Olympics in partnership with NBC Universal.
"You could consider [the June launch] to be evolutionary with other content to be announced once we negotiate those deals," Grabert said.
- see this Ced report
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