Cox thanks white-label X1 for best video performance since 2008

Comcast Xfinity X1 set top box
Cox was the first of several major North American cable operators to license the X1 video platform from Comcast.

Privately-held Cox Communications doesn’t release numbers, but the company’s top PR guy, Todd Smith, took to Twitter this morning to say the cable operator’s 2016 residential video performance was its best since 2008.

Smith made his remarks this morning as Comcast was reporting video customer growth of 160,000 for 2016, attributing the rebound—it was Comcast’s first full-year pay-TV growth in a decade—to the stickiness of its advanced X1 video platform.

Without doling out numbers, Smith said Cox’s rebound was the result of its licensed white-label version of X1, which it calls Contour. 

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“We’re seeing similar trends as others in the industry thanks largely to our new Contour product that expanded to all markets in 2016 and its new features including voice control and predictive search,” Smith said in an email to FierceCable. 

RELATED: Comcast licenses X1 to Canada’s Rogers

Cox was the first of several major North American cable operators to license X1 from Comcast, with Canada’s Shaw Communications and Rogers Communications shelving respective IPTV plans and also signing on to deliver the platform. 

Speaking to investors this morning, Comcast Cable CEO Neil Smit said his company has now deployed X1 in about 48% of its footprint. 

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