Cox to unveil new cap-avoidance pricing

Cox vans
(Cox Communications)

Cox Communications is set to announce new pricing options that let its high-speed internet users avoid the cable operator’s 1-terabyte data cap.

Cox rep Todd Smith confirmed a DSLReports story that the operator will soon enable customers to pay an additional $50 above what they normally pay a month for HDD services to avoid the cap altogether. They can also pay an additional $30 a month for 500 gigabytes of additional data. 

“We will begin communicating to customers this week and these options will be available immediately in most markets,” Smith said.

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Currently, Cox charges its customers $10 for every 50 GB they go over the cap. 

RELATED: Cox ups data usage cap to 1 TB

DSLReports intercepted an employee memo that outlines the changes.

"An overwhelming majority of data is consumed by a very small percentage of internet users," the memo reads. "The new choices are great options for the small percentage of heavy users who routinely use 1TB+ per month and prefer a flat monthly rate, rather than purchasing additional data blocks.

“In Cox markets with usage-based billing, the less than 2% of customers who exceed the amount of data included in their plan still have the option of paying $10 for each additional 50 GB of data when they need it," the memo added.

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