In a merger of acronymed cable industry marketing groups, CTAM has absorbed the ACC.
Or, put more clearly, the Cable and Telecommunications Association for Marketing has acquired the 31-year-old Association of Cable Communications.
“It’s critical for CTAM to reflect what’s happening inside our companies, where marketing, branding, communications and public relations functions are aligning and harmonizing for success in the competitive marketplace,” said Mark Greatrex, chairman of the CTAM Board of Directors, and executive VP and chief marketing and sales officer for Cox Communications, in a statement. “This unification gets us much closer to marshalling the power of a unified voice to break through with our industry’s consumer-centric story of value and innovation.”
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The two groups said a “natural fit” comes from them sharing common broad strategic goals: “Building marketing and communications excellence” and providing educational opportunities for their members.
“CTAM’s ability to accomplish its strategic goals will be enhanced by the participation of this group of accomplished communications and PR professionals who are among the finest thought leaders and subject matter experts in our business,” said Vicki Lins, president and CEO of CTAM. “Their engagement in CTAM initiatives will lead to greater achievement in our work to drive collective impact in the marketplace, market and communicate best-in-class consumer experiences, and raise the image of the industry brand.”
Under terms of the merger, ACC members, leadership and programs will be integrated into CTAM initiatives, educational programs and awards recognition. Lins told Multichannel News that the ACC’s Beacon Awards will continue on.