Comcast is finally almost ready to unveil an iPad application, Chairman-CEO Brian Roberts hyped at The Cable Show in May.
"We'll be releasing this application very, very soon ... that's all I can say," said Todd Walker, Comcast's senior vice president of video product development. When pushed, Walker had no more specific timetable for the product which he called "a fundamental game changer, it's just so easy for the consumer to get what they want."
The iPad application was part of an overall CTAM Summit panel discussion of cable's competition in the over-the-top space and what the industry is doing on its own to harness the power of IP.
"We play a dual role-provider video service and provide IP access into the house as well," said Mike Lee vice president of Rogers Ventures, an arm of Rogers Communications.
Cable, Lee agreed, has something of a reputation for being a laggard when innovating new services.
"I don't think you have to be first," said Lee, noting that "making sure you have the right product with the right value proposition" is more important.
TV Everywhere: Verizon FiOS on iPad; Mobile DTV receivers on Amazon
Apple prepared to branch into a la carte programming with News Corp. and Disney