Decoding the black box for Redbox Instant: What went wrong?

How could Redbox Instant, an SVOD service with such promise--a successful nationwide video rental franchise backed by a $63 million upfront investment from Outerwall along with Verizon's massive network and marketing machine--fail so badly? In her latest FierceOnlineVideo column, Samantha Bookman retraces the steps on what led to the floundering of one of the most powerful brands in the home entertainment business. You can read it here.

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