On Demand Group partners on first mobile TV SVOD service in Africa

SeaChange International's (Nasdaq: SEAC) On Demand Group subsidiary is continuing its push into the Middle East and Africa markets, announcing a partnership with African communications group Vodacom to launch the first mobile TV subscription-based video on demand service in Africa with the introduction of TV:On Demand in South Africa.

TV:On Demand launched with a large library from On Demand Group's studio and television partnerships providing popular series such as Sex and the City, The Sopranos, and Entourage, and hundreds of music videos.

TV:On Demand is wholly-owned and operated by On Demand Group and has been designed to provide a unique service to Vodacom's 3G customers, who will be able to watch the program of their choice, on demand, as often as they want, for a single fee with no additional data charges.

Last month, On Demand Group, which serves cable, telco and mobile operators globally, launched a VOD service for UAE's du Telecom, which is forecast to become the Middle East's largest IPTV market.

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