On-demand to help Fox's 'underperforming' flicks

Fox Filmed Entertainment Chairman Jim Gianopulos has reassured antsy theater owners with words that probably won't resonate well with pay TV service providers. Studio plans to offer some films to pay TV providers two months after theater release--at a $30 a pop to rent--is "not the end of the world" for theaters.

"This is not going to be every film," Gianopulos said during an interview with the New York Times. "It's going to be pretty much a niche offering."

For pay TV providers like DirecTV, Comcast and Time Warner Cable, that doesn't sound like an all-enticing offering that subscribers will rush to buy.

For more:
- the New York Times has this story

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