Deutsche Telekom jumps into 3D with movies, pro-league soccer

German telco Deutsche Telekom is adding another dimension to its IPTV platform, offering subscribers of its Entertain TV service the opportunity to rent 3D movies from its Videoload store and watch one soccer game each Sunday from Germany's top professional league, the Federal League, in 3D as well. All they need is a Telekom VDSL line and, obviously, a 3D television.

Viewers can scan the Videoload listings for 3D movie highlights from Warner Bros. and Sony Pictures, or download a 3D movie with a 24-hour window in which to watch it.

Telekom said its Entertain media receiver already is capable of processing 3D signals and won't require any upgrades.

"With this step, we highlight Deutsche Telekom's innovative strength and once again impressively demonstrate the future-proof nature of Entertain," said Christian P. Illek, MD of Marketing for DT.

DT has been dabbling in 3D transmission since November 2009, when it successfully transmitted a 3D signal successfully via the existing DSL network. In April 2010, 3D content was presented for the first time via Entertain at the University of Bonn. One month later, a major sporting event was broadcast in 3D for the first time: the opening game of the 2010 IIHF World Championship in Germany was shown on Entertain.

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