It might be too late to put the OTT genie back in the bottle, but DirecTV (NASDAQ: DTV) has announced yet another major expansion of its TV Everywhere wherewithal.
The satellite operator has added 22 channels for out-of-home streaming, including major networks from Viacom and Turner.
Included among the additions: Viacom networks Comedy Central, BET, MTV, MTV2, VH1, Palladia, Nickelodeon, Spike, and TV Land; and Turner Networks channels TNT, TBS, truTV, Cartoon Network, HLN, CMT, Turner Classic Movies and CNN.
Other new DirecTV-capable mobile apps cover Univision, Univision's UniMas, Galavision and the Smithsonian Channel.
"DirecTV is consistently evolving its TV Everywhere platform, product and user experience to meet the needs of our customers who are seeking a ubiquitous content experience across all of their devices and locations," said DirecTV Senior VP, digital entertainment products Tony Goncalves in a statement. "With a 40 percent increase in users over last year its clear we are on the right path. Quality content consistently available across screens, coupled with the seamless search and discovery functionality of our product suite clearly drives engagement and user sentiment. We are at a turning point as an industry with regard to TV Everywhere."
The addition of the new networks brings DirecTV's available out-of-home channels to 90. It's good recent progress, considering the MVPD didn't even have TVE rights to ESPN until late last year.
- read this DirecTV press release
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