DirecTV and ESPN tee up a big British Open package

The British Open golf tournament is one of those annual events that even non-golfers recognize, and this year, whether you're pulling for British Open golf coveragePhil Mickelson (a 10 to 1 shot to win), Tiger Woods (9 to 2) or maybe even Tom Watson (100 to 1), you'll get a full slate of interactive TV from DirecTV and ESPN as the two continue what has become de rigueur in the IPTV world--big, showy coverage of major sporting events.

The two are offering expanded coverage of the British Open at the Royal St. Andrews Golf Course from July 15 through July 18, with four of the satellite provider's channels being tasked to focus on what is arguably the best known golf tournament in the world.

DirecTV will broadcast 35 hours of the event, more than twice as much as it did a year ago, and will spread its coverage across four channels, including a four-views-in-one option that will show live coverage of the 1st and 18th holes, a continuous feed from the 17th hole, a feed from ESPN and another from the BBC.

Viewers will be able to use their remote to switch audio from each screen, or to switch to a full-screen view of any of the four screens and back again.

Viewers also will be able to call up real-time scores for the top leaders, a more expansive leaderboard, a scorecard view, and be offered a trivia quiz on St. Andrews and the Open.

For more:
- see the DirecTV website

Related articles:
AT&T uses U-verse to add new dimension to Masters golf coverage
FIFA World Cup pushed TV Everywhere, 3D TV expectations
ESPN puts fiber network to test for World Cup

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