DirecTV (Nasdaq: DTV) is looking to conquer Latin America with a plan to double revenue and subscribers in the region over the next five years. The satellite TV company was recently able to add about 550,000 new customers in the region during its first quarter, a figure that apparently surpassed expectations and made the company excited for future growth.
DirecTV is not the only company in the sector that sees great promise in Latin America markets. Netflix (Nasdaq: NFLX) last year jumped into the region, which has a major advantage for new entrants in that it is not a region deeply penetrated by traditional cable TV offerings.
Latin America also could be a market where DirecTV could make some immediate impact with a mobile broadband play. The company's TD-LTE offering in Brazil was the first such offering in the region. For a while, it seemed like DirecTV had a 4G partnership with Verizon Communications (NYSE: VZ) for the U.S. market, but the telco's pending cable TV spectrum deal appeared to push that partnership aside. Maybe, DirecTV can turn its attention to growing in a wide open market.
-see this Wall Street Journal report
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Netflix pushed into Latin America last year