A big lineup of HD channels and exclusive sports programming propelled DirecTV (Nasdaq: DTV) to a fourth quarter profit of $618 million compared to a $32 million loss last year. The features also helped the satellite provider add 289,000 subscribers in the period.
The service provider is also pushing ahead with more broadband elements--including wiring set-tops and continuing trials bundling Verizon Wireless (NYSE: VZ) LTE for mainly rural subscribers without access to wireline broadband.
DirecTV has also recently completed broadband resale deals with AT&T (NYSE: T) and Verizon but has yet to put a price tag on the satellite TV-high-speed data bundles, with President Mike White suggesting it will "end up being $99 all in or $109 or somewhere in that vicinity."
DirecTV, Verizon LTE-satellite link a bigger threat to cable than OTT
DirecTV says it's finding those lost cable subscribers