DirecTV, News Corp. execs see 3DTV as 'niche' player

Executives from a service provider--DirecTV (Nasdaq: DTV)--and a programmer--News Corp. (Nasdaq: NWSA)--have said aloud what many are whispering and even the ever-hopeful vendors are fearing: 3DTV "isn't the second coming of HD."

That's the word from News Corp. deputy chairman, president and COO Chase Carey in a talk with Broadcasting & Cable magazine. The thoughts were echoed by DirecTV CFO Patrick Doyle who said he believed 3DTV would stay a "niche product" in the hands of early adopters for the foreseeable future. "Clearly there's a demand there. How much of that will transition over to a TV experience versus a movie theater experience will be seen."

AT&T (NYSE: T) thinks that the movie theater experience will translate over. It's added six 3D IMAX films to its U-Verse 3D technology package for which it charges an additional $10 per month.

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