DirecTV, News Corp. execs see 3DTV as 'niche' player

Executives from a service provider--DirecTV (Nasdaq: DTV)--and a programmer--News Corp. (Nasdaq: NWSA)--have said aloud what many are whispering and even the ever-hopeful vendors are fearing: 3DTV "isn't the second coming of HD."

That's the word from News Corp. deputy chairman, president and COO Chase Carey in a talk with Broadcasting & Cable magazine. The thoughts were echoed by DirecTV CFO Patrick Doyle who said he believed 3DTV would stay a "niche product" in the hands of early adopters for the foreseeable future. "Clearly there's a demand there. How much of that will transition over to a TV experience versus a movie theater experience will be seen."

AT&T (NYSE: T) thinks that the movie theater experience will translate over. It's added six 3D IMAX films to its U-Verse 3D technology package for which it charges an additional $10 per month.

For more:
- see this story
- and this story
- and this story

Related articles:
Report: Steady 3D TV growth seen in U.S. future; IPTV 3D adoption lags
Forget 3DTV; here comes 4K HDTV
DirecTV to launch ESPN 3D TV Channel


How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.