DirecTV Now launches CBS, CW in 70% of country

AT&T / DirecTV Now
AT&T said it now has deals with 155 major broadcast network affiliates.

DirecTV Now has launched local CBS and CW stations in 70% of U.S. TV markets, said AT&T, operator of the virtual MVPD platform. 

DirecTV Now has switched on access to CBS and CW in major markets with CBS owned and operated stations, including New York, Los Angeles, Chicago, San Francisco and Dallas. The station launch also includes 25 CBS Corp.-owned affiliate stations that were signed subsequent to AT&T’s wide-ranging CBS Corp. deal in early August. 

More than 75 TV markets are currently cleared for CBS and CW, AT&T said.

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

In addition, DirecTV Now users nationwide can subscribe to Showtime for $8 a month. 

RELATED: DirecTV Now adds 25 affiliate stations, leaks details on 100-hour cloud DVR

“DirecTV Now has great momentum as we continue to bring our customers the content they want, on their terms,” said Eric Boyer, senior VP of product marketing for the AT&T Entertainment Group. “More people choose DirecTV Now each day and our new offerings only make that decision even easier.”

AT&T said it now has deals with 155 major broadcast network affiliates. 

Also as part of DirecTV Now’s CBS Corp. deal, the vMVPD will soon provide CBS Sports Network to subscribers of its “Go Big” and higher tiers. Subscribers to the “Just Right” and higher tiers will have access to Pop.

AT&T said during its second-quarter earnings report that DirecTV Now has around 500,000 subscribers.  

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, examines the work ahead for HBO Max after a leadership shake-up and the market impact of Locast.

After a prolonged period of uncertainty about subscriber totals for virtual MVPDs, 2020 has been the year of transparency for streaming TV services.

Virtual MVPD fuboTV posted a net loss of $99.8 million during the second quarter as its subscriber count held mostly steady.