DirecTV Now has launched local CBS and CW stations in 70% of U.S. TV markets, said AT&T, operator of the virtual MVPD platform.
DirecTV Now has switched on access to CBS and CW in major markets with CBS owned and operated stations, including New York, Los Angeles, Chicago, San Francisco and Dallas. The station launch also includes 25 CBS Corp.-owned affiliate stations that were signed subsequent to AT&T’s wide-ranging CBS Corp. deal in early August.
More than 75 TV markets are currently cleared for CBS and CW, AT&T said.
In addition, DirecTV Now users nationwide can subscribe to Showtime for $8 a month.
“DirecTV Now has great momentum as we continue to bring our customers the content they want, on their terms,” said Eric Boyer, senior VP of product marketing for the AT&T Entertainment Group. “More people choose DirecTV Now each day and our new offerings only make that decision even easier.”
AT&T said it now has deals with 155 major broadcast network affiliates.
Also as part of DirecTV Now’s CBS Corp. deal, the vMVPD will soon provide CBS Sports Network to subscribers of its “Go Big” and higher tiers. Subscribers to the “Just Right” and higher tiers will have access to Pop.
AT&T said during its second-quarter earnings report that DirecTV Now has around 500,000 subscribers.