DirecTV Now to give away Apple TV and Amazon Fire Sticks at sign-up, report says

Amazon's Fire TV Stick, or the Apple TV streaming device, will reportedly be offered to new DirecTV Now subscribers. Image: Amazon

AT&T will boost the launch of virtual pay-TV platform DirecTV Now by offering free Apple TV and Amazon Fire Stick streaming devices at sign-up, according to Variety, which says it intercepted internal documents.

The report says that those who commit to three months of the $35-a-month DirecTV Now service will receive a free Apple TV. A one-month commitment will get users the less-expensive Fire TV Stick. 

An AT&T rep had no comment for FierceCable. Variety wasn’t able to confirm the offer, either. 

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

For its part, Dish Network has also used free streaming devices — Roku streaming sticks — to bolster the launch of its virtual platform, Sling TV. 

Notably, the leaked memo contains channel lineups that include networks from 21st Century Fox and CBS Corp., neither of which have announced deals to be included in the upcoming DirecTV Now service. 

Other surprise inclusions: Univision Networks Univision, Galavision and UniMas, indie channel HDNet Movies, the Hallmark Channel and Sony Movie Channel. 

The memo also describes a “catch-up” service that allows viewers to see content they missed on participating networks up to three days after it originally aired. 

RELATED: DirecTV Now to launch November 4, won’t work on Roku, intercepted memo says

Two weeks ago, website Satellite Guys reported that it, too, had intercepted an internal AT&T memo, which highlighted a Nov. 4 launch for the platform. AT&T has said on numerous occasions that DirecTV Now will launch before the end of 2017, but Friday, November 4 came and went without the debut of the service. 

AT&T has confirmed the $35 price for the service, which it said will launch with more than 100 channels. 

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, examines the work ahead for HBO Max after a leadership shake-up and the market impact of Locast.

After a prolonged period of uncertainty about subscriber totals for virtual MVPDs, 2020 has been the year of transparency for streaming TV services.

Virtual MVPD fuboTV posted a net loss of $99.8 million during the second quarter as its subscriber count held mostly steady.