DirecTV Now will become AT&T’s primary video platform in 3-5 years, report says

att
(Credit: Mike Mozart/Flickr)

AT&T’s soon-to-launch virtual-MVPD service, DirecTV Now, will become the company’s dominant video service in the next three to five years, usurping both AT&T U-verse and the DirecTV satellite service.

So reports Bloomberg, citing sources close to the development of the V-MVPD service. 

The bold behind-the-scenes predictions came this week as AT&T CEO Randall Stephenson told a Goldman Sachs investor conference in New York that the service is still on track to launch by the end of this year with more than 100 channels, initially targeting the 20 million or so Americans who don’t pony up for pay-TV. 

Sponsored by Google Cloud

Webinar: Remote Post Production In The Cloud

Video production companies across the world have traditionally been tethered to physical facilities, but with the advent of covid-19, remote post production capabilities are more important than ever. Join this webinar to learn more about how video producers can utilize Google Cloud infrastructure, along with partner applications, to develop a remote post production suite that brings your artists and editors together, no matter where they are.

Based on the comments, however, DirecTV’s goals for the streaming service are broader than that. 

“This is exclusively an over-the-top product,” Stephenson said. “This is no set-top box; this is no truck roll; this is a customer pulling down an app, getting a very robust platform.”

AT&T has quickly amassed programming deals for DirecTV Now, as well as its upcoming mobile programming initiative, Freeview. 

This week, the company announced expanded carriage agreements with Turner Networks and Scripps Networks Interactive that offer the necessary live-streaming rights. These pacts followed similar deals with NBCUniversal, Disney, Discovery Networks and HBO.

To yield a true linear pay-TV replacement bundle, AT&T still needs to lock up CBS Corp. and 21st Century Fox deals, as well as Viacom and AMC Networks, if its business model is so inclined. 

For more:
- read this Bloomberg story

Related articles:
DirecTV Now adds Scripps channels in latest AT&T carriage renewal deal
IP-based pay-TV to be in 15M U.S. homes by 2020, UBS says
AT&T's Stephenson: DirecTV Now to offer 100-plus channels of zero-rated video for wireless subs

Read more on

Suggested Articles

Locast, a free streaming app for local broadcast television, has added Minneapolis and St. Paul to the list of cities that can access its service.

Disney’s stake in fuboTV hits the books not long after the company reached a distribution deal with fuboTV.

TiVo said that its recent Stream 4K connected TV device is selling faster than any of the company’s previous hardware releases.