DirecTV: Oh, one more thing, 4K setup will set you back $50

Trumpeting the debut of U.S. pay-TV's first 4K service with a Nov. 13 press release announcing a hodgepodge of older Paramount titles and K2 nature films in the Ultra HD format, DirecTV (NASDAQ: DTV) said its subscribers needed only a Genie DVR and Samsung 4K TV set to enjoy the super high-resolution fare.

Of course, it couldn't be that easy, or cheap, as TV Predictions points out. Before a DirecTV subscriber can enjoy the 1963 John Wayne film McLintock! in 4K, or Steven Spielberg's 1997 historical drama Amistad, they need to pay the satellite operator a $50 setup fee.

Speaking to DirecTV customer service, TV Predictions was told that a professional installer is needed because the Samsung TV must be programmed to operate as a Genie client box.

For more:
- read this TV Predictions post
- read this DirecTV press release

Related links:
DirecTV's 4K launch highlights include Forrest Gump, nature films
DirecTV 4K service set to launch 'a few' VOD movies, will require Genie DVR and Samsung TV
Envivio CEO talks multiscreen 2.0, 4K and the changing pay-TV landscape
Netflix  now shooting all its originals in 4K, Sarandos says

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.