DirecTV plots ambitious broadband connection campaign

Only 6 percent of DirecTV (Nasdaq: DTV) subscribers now have a broadband connection to their satellite set-tops. Since that's an obvious selling point for competitive wireline carriers, DirecTV is embarking on an ambitious campaign to move the needle to 40 percent by 2013 by providing the technology to leverage wireline broadband connections provided by telco or cable operators as part of an integrated set-top box.

DirecTV CEO Michael White has touted the aggressive move is part of an evolution for the satellite service provider which has seen itself surrounded by over-the-top content providers delivering material over the Internet and a cable/telco space willing to embrace the Internet as part of their pay TV offerings.

"Whether it's Comcast (Nasdaq: CMCSA) and their online product, whether it's a service like Netflix (Nasdaq: NFLX) ... we need to think about all that as we evolve from a pay television business to a pay video ... business," White said.

For more:
- has this story

Related articles:
DirecTV holding its own against OTT
Verizon, DirecTV linked to LTE service
Verizon Wireless, DirecTV advancing 4G-satellite mix

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…