DirecTV tops J.D. Power pay-TV customer satisfaction ranker; TWC once again dead last

DirecTV ranked No. 1 among pay-TV service providers in J.D. Power's annual survey of consumers on TV, Internet and phone service providers.

Across the four geographic regions polled by the J.D. Power, DirecTV averaged 757.75 points on a 1,000-point scale, finishing atop the rankings in the East and West regions. DirecTV's corporate sibling, AT&T U-verse (NYSE: T), finished second overall among pay-TV companies, averaging a score of 756.3 in the three regions it provides video services in.

Dish Network (NASDAQ: DISH) placed third (752.75 point average), ranking No. 1 in customer satisfaction in the Western U.S., according to the research company. 

It's the second consecutive year at the top for DirecTV, which tied with Verizon FiOS (NYSE: VZ) in last year's J.D. Power video services rankings.

Time Warner Cable (NYSE: TWC) finished at the bottom in video services for the second consecutive year, averaging 681 points across the four regions. And just like last year, Comcast's Xfinity (NASDAQ: CMCSA) service ranked next to last in customer satisfaction, averaging 685.5 points.

Does a customer satisfaction ranking based on an arcane points system matter to the pay-TV business? It appears to, based on AT&T's statement released simultaneously with the J.D. Power report: "We are honored to receive these customer rankings from J.D. Power," said John Stankey, CEO of the AT&T Entertainment & Internet Services unit. "We're proud of our history in this area and we know customers have many choices for TV and broadband, so it's gratifying to see that they place us at the top when it comes to their own experience. Our goal going forward is to provide them with an effortless entertainment experience anywhere."

In terms of high-speed Internet service, Verizon FiOS was J.D. Power's overall top finisher, averaging 739.33 points across the three regions it services. AT&T ranked second, finishing atop the North region. 

For more:
- read this J.D. Power press release

Related articles:
Bright House, Dish Network rank top in customer satisfaction study
Comcast, TWC lag behind in latest J.D. Power customer satisfaction survey
DirecTV, Dish lead in customer satisfaction

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