DirecTV unleashes secret marketing weapon: Rob Lowe

DirecTV Rob Lowe and Creepy RobDirecTV (NASDAQ: DTV) has for several years received critical acclaim in the ad world for funny TV commercials lampooning how life supposedly gets worse when you have cable ... and, of course, better when you switch to satellite-based video services. Now, the company is plying a little celebrity to the marketing mix, enlisting actor Rob Lowe--and his doppelganger, "Creepy Rob Lowe"--to star in its latest commerical. (Yup, you guessed it--"Creepy" Rob Lowe is the one with cable.) Time has the video right here.

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