DirecTV ups NFL Sunday Ticket base price 5%

DirecTV (NASDAQ: DTV) has released increased consumer pricing for its 2015 NFL Sunday Ticket packages, following the eight-year, $12 billion re-upping of the satellite operator's licensing deal with the National Football League in early October.

The operator has begun taking orders for its 2015 Sunday Ticket promotional. And as first discovered by TV Predictions, DirecTV's website reports pricing for the base programming package will increase about 5 percent for the 2015 pro football season to $251.94.

Pricing for the premium Sunday Ticket Max tier, meanwhile, will spike 7.3 percent to $353.94.

The price bumps are almost certainly not the last that football-loving Sunday Ticket subscribers will experience. DirecTV, under pressure from soon-to-be corporate buyer AT&T (NYSE: T) to secure a deal with the NFL, agreed to licensing increases that upped its average yearly costs from roughly $1 billion to around $1.5 million, the price levels stepping up every season.

DirecTV has held exclusive rights to Sunday Ticket since 1994. The package allows viewers access to every out-of-market NFL game.

For more:
- read this TV Predictions post

Related links:
DirecTV: 'We could integrate a FanDuel or DraftKings into' NFL Sunday Ticket
DirecTV and NFL ink Sunday Ticket deal: 8 years at $1.5B per year
DirecTV to pay around $1.4B to renew NFL Sunday Ticket, report says