Discovery Communications has revealed the basics of its rebranding plan for The Hub, the erstwhile kids channel it jointly launched with Hasbro in 2010. Rebranded as Discovery Family Channel, Discovery will take oversight of the channel, shifting its ownership stake from 40-60 to 60-40.
Hasbro-produced kids shows like My Little Pony and Transformers Rescue Bots will remain in morning and afternoon dayparts, but primetime will see the addition of Discovery library fare such as Superhuman, Time Warp, Flying Wild Alaska, Africa and Extreme Engineering: Biggest Reveals.
Meanwhile, group president Henry Schleiff will oversee the channel. Deadline Hollywood has the complete report here.