Discovery reveals details of Hub relaunch, puts Henry Schleiff in charge

Discovery Communications has revealed the basics of its rebranding plan for The Hub, the erstwhile kids channel it jointly launched with Hasbro in 2010. Rebranded as Discovery Family Channel, Discovery will take oversight of the channel, shifting its ownership stake from 40-60 to 60-40. 

Hasbro-produced kids shows like My Little Pony and Transformers Rescue Bots will remain in morning and afternoon dayparts, but primetime will see the addition of Discovery library fare such as Superhuman, Time Warp, Flying Wild Alaska, Africa and Extreme Engineering: Biggest Reveals

Meanwhile, group president Henry Schleiff will oversee the channel. Deadline Hollywood has the complete report here.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.