Discovery reveals details of Hub relaunch, puts Henry Schleiff in charge

Discovery Communications has revealed the basics of its rebranding plan for The Hub, the erstwhile kids channel it jointly launched with Hasbro in 2010. Rebranded as Discovery Family Channel, Discovery will take oversight of the channel, shifting its ownership stake from 40-60 to 60-40. 

Hasbro-produced kids shows like My Little Pony and Transformers Rescue Bots will remain in morning and afternoon dayparts, but primetime will see the addition of Discovery library fare such as Superhuman, Time Warp, Flying Wild Alaska, Africa and Extreme Engineering: Biggest Reveals

Meanwhile, group president Henry Schleiff will oversee the channel. Deadline Hollywood has the complete report here.

Suggested Articles

CuriosityStream said it’s recorded some impressive audience growth in the past month.

Netflix said it can still accelerate subscriber growth through pay TV, ISP and mobile partnerships.

FierceVideo is putting together an Emerging Leaders feature, and we’d love to consider somebody from your organization.